In a post about "the habits of highly effective Web2.0 sites" Dion Hinchliffe writes about the essentials of leveraging Web2.0. One of those essentials is:
Don’t create social communities just to have them. They aren’t a checklist item. But do empower inspired users to create them.
And that really rings home for me.
I often get asked the question: "Which platform should we use?"
Or someone says: "We want a community in our organisation. Tell us how to start one."
(And usually those questions come just before saying "And our deadline is next week ... " )
However, if they asked me: "how do we empower inspired people to create communities of practice?" or, if they said: "Hey Bev, how do we trigger inventive people to start creating with these new technologies?" then I would know we were really onto something.
In the meantime I am beginning to realise that there is a space for bridges between those highly effective Web2.0 users and those people who have realised that social communities are more than a checklist item. And, as usual, I find myself thinking of how to architect those bridges.
Oh, what's that I hear someone say? Do I find myself navigating between two languages again?
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